Flemington, New Jersey
- February 1, 2006 - State of the Union Address Elicits Skepticism and Suspicion Among Democrats and Independents
Results of a national study conducted last night after the President's State of the Union Address revealed that more than half of Democrats (54%) and more than one-third of Independents (39%) reported feeling skeptical and suspicious while listening to the speech.
One quarter of Americans (25%) indicated that they were less confident after the speech with regard to major health care issues.
Flemington, New Jersey
- January 19, 2006 - Gore Speech Improves "Favorable" Ratings Among Democrats and Independents
Results of a new national study among 822 American adults revealed that a recent speech by former Vice President Al Gore improved his favorable ratings among Democrats and Independents.
The study was conducted by HCD Research during January 17-18, to measure the support among participants before and after viewing former Vice President Al Gore's speech at the American Constitution Society and Liberty Coalition speech at DAR Hall in Washington D.C. on January 15, 2006.
Click here to read the entire press release.Flemington, New Jersey
- January 11, 2006 - National Study Indicates New Pro Alito Ad Has No Impact on Independent or Democratic Voters
Results of a new national study among 700 Americans conducted by HCD-Critical Tracking indicated that there was little or no change in support for Supreme Court nominee Judge Samuel Alito among Democrats or Independents after viewing an advertisement sponsored by Progress for America. The ad was only effective among Republicans.
Click here to read the entire press release.Flemington, New Jersey
- February 4, 2005 - Results of a national study conducted the day after the President's State of the Union Address reveal a wide range in the emotional response among Americans, from pride and confidence, to skepticism and anger.
The national e-survey was conducted by HCD Research on February 3, among a nationally representative sample of 1,041 Americans, nearly half of which reported watching the speech on television. Their emotions were measured using the Ayer Emotional Battery (AEB), which captures the feelings of participants as they listen or view advertising or communications.
Click here to read the entire press release.Flemington, New Jersey
- November 03, 2004 - Results of a national e-poll which closed at noon
yesterday proved to be more accurate at predicting the outcome of the Presidential
election than polls conducted by many of the traditional polling firms. Click here to read the entire
press release. Flemington, New Jersey - November 02, 2004 - Democrats Less Confident
than Republicans Their Votes Will be Accurately Counted - Results of a new national
poll revealed that while 80% of Republicans were confident that their votes would
be accurately counted, only 63% of Democrats were confident that their votes would
be accurately counted in today's election. Click here to read the entire press release.Flemington, New Jersey - October 30, 2004 - Results of
a new national survey revealed that U.S. physicians rate the war in Iraq as the
most important issue in next week’s election followed by health care issues.
Click here to read the entire press release.Flemington, New Jersey - October 20, 2004 - Results of a new national survey of physicians confirm that an overwhelming majority of U.S. physicians believe that the current flu vaccine shortage is a crisis situation.
The national e-survey was conducted by Muhlenberg College Institute of Public Opinion (MCIPO) and HCD Research between October 19-20, among a nationally representative sample of 600 primary care physicians.
Click here to read the entire press release.Flemington, New Jersey - October 11, 2004 - A study conducted over the weekend among U.S. physicians revealed that while responders indicated overwhelming support for the Kerry stance on stem cell research, they are still voting for President Bush.
Approximately 1,459 U.S. physicians participated in an on-line political testing survey conducted on October 9 and 10, by Muhlenberg College Institute of Public Opinion (MCIPO) and HCD Research.
Click here to read the entire press release.Media Advisory - October 8, 2004 - New research indicates that a new advertisement produced by the Kerry-Edwards campaign which features Michael J. Fox touting the benefits of stem cell research caused little movement in voter preference among Independents.
Click here to read the entire Media Advisory.Media Advisory - September 20, 2004 - New research shows that the latest TV spot released by the Kerry-Edwards campaign, slamming Vice President Cheney's involvement with Halliburton, has resonated with Independents.
Click here to read the entire Media Advisory.Media Advisory - September 13, 2004 - New research indicates that the video produced by "Texans for Truth," which questions President Bush's service in the Texas Air National Guard has a marginal impact on voters.
Click here to read the entire Media Advisory.Flemington, New Jersey - September 9, 2004 - New research indicates that two radio ads released this week by Saudi Arabia in an effort to improve its image in the United States fell on deaf ears.
The ads which are part of a $1 million radio ad campaign, highlight the September 11 commission's finding that the Saudi Government was not involved in the terrorist attacks on the United States.
Click here to read the entire press release.Media Advisory - August 30, 2004 - New research indicates that the third Swift Boat advertisement "Gunner", which was released on the Internet on August 27, 2004, has had a minimal impact in what appears to be a firming of commitment among Independent Voters regarding presidential preference. The ad questions Senator Kerry's accounts related to being in Cambodia during Christmas of 1968.
Click here to read the entire Media Advisory.Media Advisory - August 27, 2004 - New Kerry-McCain Ad Falls Short of Its Mark - New research indicates that the new Kerry-McCain "Shame" counter ad falls flat in its ability to change independent voters' minds.
Click here to read the entire Media Advisory.Flemington, New Jersey, August 23, 2004 - Two new ads released last week by the Swift Boat Veterans For Truth and the John Kerry campaign fell short in persuading Independents, according to a nationally representative sample of Independent voters.
Click here to read the report and press release.Flemington, NJ, August 13, 2004 - A video released last week by the Swift Boat Veterans For Truth (www.swiftvets.com), an organization aiming to refute John Kerry's Vietnam war record, proves to be highly effective in raising questions among Independents about the Democratic candidate's military service.
The Swift Boat video - primarily a montage of outspoken Vietnam veterans claiming that Kerry has lied about his Vietnam service - was found by a majority of Independents to be persuasive, with 53.89% responding that this was the case.
Click here to read the report and press release.Flemington, NJ, August 8, 2004 - Review of John Kerry's acceptance speech - The review was conducted using HCD's new Emotion Tracker internet-based speech tracking platform (patent pending), which combines state of the art video review technology with accepted research methodology. This report covers the results of a beta-test of the Emotion Tracker platform with 27 Undecided Voters, conducted in the days following the John Kerry acceptance speech at the 2004 Democratic National Convention, July 2004.
Click here to read the entire article.Flemington, NJ, June 12, 2004 - The latest Bush and Kerry campaign advertisements have sparked the interest of likely voters more so than the campaigns' previous ads. The positive approach of the Bush ad announcing McCain's support for Bush and Kerry's introduction of John Edwards as his running mate have produced the expected rise in interest in each candidate's ads. This is in contrast to the negative campaign ads viewed by likely voters over the past month which evoked less interest.
Click here to read the entire article.Read My Lipz Site Launch
Read My Lipz.com site launch May 5, 2004 at Muhlenberg College.
Read My Lipz in the news
Lehigh Valley's Channel 69 news covers the Read My Lipz.com launch event.
Allentown, PA, June 16, 2004 - Polling numbers released today show 40 percent of Democrats feeling wishful, desirous and hopeful toward candidate Kerry's plan on Iraq while only 13 percent of Republicans exhibit these same feelings for President Bush's plan on Iraq while viewing the candidates' internet commercials.
Click here to read the entire article.Allentown, PA, May 5, 2004 - In a presidential election year when campaign ads will run amok, Muhlenberg College and HCD Research are hosting a pilot of the first-ever internet show that captures nation-wide viewers' real-time perceptions of the latest political propaganda.
Click here to read the entire article.Allentown, PA, April 6, 2004 - Muhlenberg College and HCD Research formally announced today that they will join forces to conduct national, on-line surveys and advertising testing studies using sophisticated research techniques and advanced programming methodologies.
Click here to read the entire article.Allentown, PA, January 19, 2004 -- Results of a new national survey of physicians revealed that nearly three times as many physicians think Governor Howard Dean is more electable referring to himself as Governor Dean (54%) than Dr. Dean (19%). Roughly one-fourth of physicians (27%) responding to the poll are undecided.
Click here to read the entire article.
